Header Graphic
Company Overview Marketing Benefit of Market Agency Advertising Benefit of Ad Agency Ad Creation Business Start Up Business Strategic Dev Business Organization Dev Website & Funnel Building Areas of Service Catalog Check Us Out Team Members Join Our Team
Message Board > Remember Audio Interviews to Promote Books
Remember Audio Interviews to Promote Books
Login  |  Register
Page: 1

Smith Publicity
1 post
Jun 14, 2024
3:30 AM 		Not too long ago, radio interviews were the only game in town for long-form audio interviews. But the arrival of podcasts was a game changer, and now they have as much book publicity value as radio, if not more. It's also true that many of today's radio interviews are offered as podcasts afterward to expand their audiences. Podcasting is a sleeper hit that continues to grow in influence and reach. Statistics show impressive percentages of American adults listen to podcasts each month. Radio interview appearances still have definite value, but you can supplement them with podcasts or a podcast series.


Audio interviews are legendary for the connection they make with listeners. It's often described as an intimacy that doesn't develop on TV and in other video formats. The interview length also makes a difference, and the format is generally longer form. Audiences tend to be more specialized and have interests in a specific area. Their loyalty to the shows and podcasts they follow is also notable, meaning they can become more interested in guests and buy their books. One of the internet's contributions to all media is on-demand availability. No longer must listeners be available at a specific time when a show airs.


Many long-form radio interviews occur on public stations that do not stop for commercials. It's an advantage shared by podcasts that also can be more freewheeling. Podcast conversations can cover any topic and content without the restrictions of broadcast standards. If you do episodes in a series, you can also cover topics more in-depth, as long as you keep the conversation interesting for your audience. The relatively low cost of podcasting puts it within the reach of most authors, even people who may not have significant promotional budgets early in their careers. They're also fun to do and low-pressure.


If you do radio and podcast interviews, it's wise to promote them on your social media, your blog, and online listings that will include you. Because people listen on demand, podcasts can rack up massive listenership over time. It's a different formula than broadcast interviews that reach the largest audience when they air initially. They're an excellent fit for book PR campaigns because authors can launch their own podcasts and appear as guests on others. The internet's ability to collect niche audiences is also notable. It guarantees an audience of interested people who follow your book's topic more closely.

Last Edited by Smith Publicity on Jun 14, 2024 5:11 AM


Post a Message



(8192 Characters Left)

 

 

 

Real Estate Provider #515.000066/Fahim Muhammad Instructor #512.003026/Fahim Muhammad Managing Broker #471.020985    Freedom Financial Institute, IDOI Provider #500026517/NMLS Provider #1405073/Fahim Muhammad NMLS #1851084    All loans originated through Mortgage Loan Direct, NMLS #1192858    15255 South 94th Avenue, Suite 500 Orland Park, IL 60462. Freedom Apex Enterprise & Financial Services Mailing Address: 837 East 162nd Street, Suite 7-8 South Holland, IL 60473 708-704-7309/708-566-1222, 844-49-FREEDOM  

FINRA Broker Check

Disclaimer and Release  Nothing contained on this website constitutes tax, legal, insurance or investment advice, or the recommendation of or an offer to sell, or the solicitation of an offer to buy or invest in any investment product, vehicle, service or instrument.The information shared is hypothetical and for informational and educational purposes only. Such an offer or solicitation may only be made and discussed by a registered representative of a broker dealer or investment advisor representative of an investment advising firm.  You should note that the information and materials are provided "as is" without any express or implied warranties. Past performance is not a guarantee of future results. All investments involve a degree of risk, including a degree of loss. No part of FTAMG’s materials may be reproduced in any form, or referred to in any other publication, without express written permission from FTAMG and or its affiliates. Links to appearances and articles by Fahim Muhammad, The Freedom Coach, whether in the press, on television or otherwise, are provided for informational and educational purposes only and in no way should be considered a recommendation of any particular investment product, vehicle, service or instrument or the rendering of investment advice, which must always be evaluated by a prospective investor in consultation with his or her own financial adviser and in light of his or her own circumstances, including the investor's investment horizon, appetite for risk, and ability to withstand a potential loss of some or all of an investment's value. By using this website, you acknowledge that you have read and understand the foregoing disclaimers and release FTAMG and its affiliates, members, officers, employees and agents from any and all liability whatsoever relating to your use of this site, any such links, or any information contained herein or in any such appearances or articles (whether accessed through such links or downloaded directly from this website). FTAMG highly encourages its viewers and potential clients to obtain the independent advice and services of legal, financial, and tax professionals.

Securities offered through The Leaders Group, Inc. member FINRA/SIPC 26 West Dry Creek Circle Suite 800 Littleton, CO 80120 (303) 797-9080

info@freedomfinancialinstitute.orgCopyright© 2024 - Fahim Muhammad Freedom Financial Institute, Inc.

 

See the source image